The concept of browsing the Web with friends is an often-discussed target rarely implemented well - usually requiring heavy browser plugins and Web meeting software or a centralized Web site. We saw Browzmi in 2008, an interesting service that didn't gain tremendous traction, but was a good proofpoint and testing ground. Today, we have a new entrant, Nurph, which lets you take the conversation with friends and move it around, complete with a new URL shortener to drive engagement from network to network. The service is now open in public beta.

Starting with Nurph (at http://nur.ph) is very simple. Go to their Web site and drop in a URL that you want to discuss. That could be anything from CNN or Apple's iPad page to any article or photo stream you find online. The customized URL (extended from nur.ph) delivers a chat window in the bottom right corner of the site, with your Nurph avatar.


If more than one friend is on the URL, their avatar is displayed, just like many other chat rooms. You can chat in the floating window - entering an @username to refer to the individual, or a URL to take the conversation somewhere else with its own Nurph.


In our testing of it, switching URLs was seamless. Clicking a shared link would whisk you away from the existing chatroom and your friends would need to follow you along to keep the conversation going. This was a small hassle in terms of waiting for them to catch up, but there's no sense in keeping a discussion in one place and people in another.

In a Nurph chat I had with some of the company's first users, including Neil, one of the the cofounders, we talked about the popular FTC disclosure icons from this blog in December, debated a slow news day at CNN and chatted about whether we had purchased iPads yet. Practically the only site where we ran into trouble with the Nurph window was when playing QuickTime videos, but for static pages, the Nurph just became part of the experience. Should be a fun way to get family and friends on a single page, breaking chat out of the social networks and into everywhere else.

Check out Nurph at http://nur.ph.

So far, I've held off on doing the silly thing, signing up my 4-month old twins, Matthew and Sarah, with user names to popular Web services, even though others thought I would. I haven't purchased them domain names, dedicated servers, or purchased them their own digital devices - yet.

This is because I expect by the time they're ready to use them that many of the brands will have changed, and because to have yet another login (or two) would be too tempting, and I'd find myself tweeting as an infant, and that would be completely silly. Also, who knows what kind of user names these kids will want once they've realized they have a choice? Surely not the fuddy-duddy version I'm bound to select.

In March, I said loudly, Our Unborn Kids Will Wear Your Web 2.0 Schwag. And while they're still small, and haven't grown into everything, they're doing their best. (Not that they wouldn't mind more logo clothes - e-mail me if you're interested.)

But, consider the following, all of which are true:

• FriendFeed co-founder Paul Buchheit and his wife knew we were pregnant before my family did.
• I posted the announcement that we were pregnant to the blog, before telling many family members.
• Travis Parsons of Browzmi was the first person I told that we were going into labor, and I told him via Facebook.
• The labor process was posted to both Twitter and FriendFeed overnight and into the day.
• When Matthew and Sarah were born, I was wearing a Disqus shirt.
• Matthew wore a newborn Google onesie when only two days old.
• Matthew was hired, and subsequently, fired, by Allen Stern at CenterNetworks.
• Matthew has been featured in his Strands onesie on the Strands blog.
• A YouTube video screenshot featuring Sarah was posted to CNET last Friday.
• Both kids have been over-exposed on FriendFeed, having their pictures posted frequently.

All this has happened before the pair have learned to crawl, talk, read, or walk. But they're growing up in front of laptop screens, they've been pictured with the iPhone, and have attended Silicon Valley gatherings. Sarah met Loic Lemeur of Seesmic, and both met Drew Olanoff of Strands and MG Siegler of VentureBeat.


Matthew Goes LOLCat for Strands
Whether they realize it or not, as social media becomes more intertwined with every aspect of our lives, they too have become intertwined with social media.


Sarah Gets Chatty Last Thursday On YouTube
Today, Matthew and Sarah turn four months old, so they are effectively 1/3 years old. While I've gone light in terms of dousing the blog with their pictures, you can stay updated in a few places:

Internal FriendFeed postings on my feed:
http://friendfeed.com/louisgray?service=internal

Our SmugMug page (needs updating):
http://louisgray.smugmug.com/

Our YouTube page:
http://www.youtube.com/profile_videos?user=asypta

You name the online activity, and new services are emerging to find ways to let you share that experience with friends. There are new RSS readers with social aspects. There are any number of ways to answer the proverbial "what are you doing?" and keep friends updated, and seemingly, each day, a new site debuts to try and corral all your online updates. 

Browzmi, a small site that hasn't gotten much attention, has developed an interesting tool that lets you browse the Web together with friends, adding comments and marking favorites along the way. Unlike FriendFeed, which some aspects of Browzmi look much like, you're not adding your likes and comments to external activity, but instead to the browsed sites themselves. Further extending the social aspects of the site, Browzmi also integrates real-time XMPP-based chat, and provides each user with an RSS feed showing their activity, which can be sent to any RSS-enabled application.

Browzmi was founded in 2006 by Travis Parsons, and over time, working with a 5 person engineering team, based in Russia, Parsons has developed a service that lets friends surf the Web together. As the site's overview states, the goals are lofty:

"Browzmi is providing an environment where friends can explore, share and discover the entire web like they are there together. Browzmi is not attempting to replace your favorite websites - it wants to make your experience across your favorite websites more social by allowing you to go anywhere on the web with your friends."
-- Via Google Docs: Browzmi

There are three major parts to Browzmi. The first is "My Stuff", which includes your profile, your friends, your favorites and your updates. The second is the browser window itself. The third is an "Explore More" tool that shows you what sites your friends are viewing, and their history, while offering links to related items on Flickr and YouTube.


Browzmi shows updates from friends.
When signed into Browzmi, in any Web browser, the central portion is like a "browser within a browser". Put in a URL in the location bar of Browzmi, and it fills the center portion, while adding it to your updates and alerting friends of the new site you've found. Depending what you think of the site, you can give it a quick thumb up or thumb down,  make it a favorite, or add a comment. Browzmi de-duplicates by URL, so it's not uncommon for some sites to have dozens of up or down thumbs, and a good number of comments.


Browsing Techmeme in Browzmi's main window.
The "browser within a browser" functionality of Browzmi is surprisingly strong. It's not an emulator by any means, so any site that looks good in your standard browser looks good in Browzmi, including all plug-ins and Flash, as Browzmi leverages its environment well. You will, however, need to login to sites as cookies are not passed directly to Browzmi from your computer. Also, should you opt to keep all three sections of Browzmi open concurrently, be prepared to have a reduced-width browsing experience. Luckily, you can open or close any section at any time to get parts of your screen back.

By going to "Surf with friends", you are treated to seeing the most recent sites visited by friends on Browzmi, as well as your own activity. If they like or favorite an item, you'll see it. You can also visit Browzmi's main feed to see the most active sites, or most recent activity overall, and search by keywords for related items.

But Surfing with Friends is no passive activity. You don't just have to watch. Click on any friend's name and you can hit the "start chat" button, or view their profile. Starting a chat fires up a small window, similar to that found in Google Talk or in Facebook. This way you can, in real time, share the site you're browsing and talk about it with a friend.

There are nearly 300 users of Browzmi today, so the site is very small, but it absolutely works. If you want to do more than share what items you've liked in Google Reader, and you want to do more than show friends, via Toluu, what feeds you read, you can take things up a notch and browse the Web together using Browzmi. For a service that almost nobody has heard of, it works very well, providing a service where you no longer have to browse alone.