In the world of custom news applications that look to provide you personalized content, there are a growing number of contenders using different methods to filter the "best" from the "rest". Some, like Techmeme, utilize editorial directive in picking the top stories to present. Others, such as Tweetmeme and Digg, use popularity as that method. my6sense watches your own activity and customizes it for you. Meehive, Regator and others show content based on topics you have selected. Cascaad, a new entrant, takes a different approach, leveraging your personal social graph, suggesting to you the stories your friends have found valuable. It also shows you news by category, both on your iPhone and on their Web site.

Like many other social applications, Cascaad asks you to connect using Twitter OAuth or Facebook Connect. Cascaad then pulls in recent links shared by friends, and aims to find popular items that are gaining conversation (tracked by Twitter replies, for instance), or groups them by keyword.


One Popular Cascaad Item and Related Conversation

Items flow in from the top, like a cascading waterfall, similar to Lazyfeed's new approach, and leading to Cascaad's name. You can click any item and make a response, or "like" the item with a simple thumbs up. You can also share the messages by e-mail or on Twitter and Facebook.


Cascaad Channels and News In Focus

Cascaad's power, aside from bringing shared links from friends, is in the channels section, coming preinstalled with a number of topical channels, while also letting you create your own. Cascaad bundles channels from top topics like News, Business, Tech, Sports and Entertainment. With the addition of a few keywords, such as "Apple iPad" or "Super Bowl", you can make your own personalized channel that taps your social streams to show you related links, and who originated those links. You can also search the real time stream and show shared links on Cascaad.


Cascaad Custom Channels and Search

Cascaad says you can train the application to improve filters, based on those items you like, much as my6sense's digital intuition creates a tailored stream. Thus far, I haven't seen a dramatic personalization from the product, as I did with my6sense, but it may come with more use. Cascaad's benefits largely lie in the ability to see conversations from Twitter, connecting initial links with nested replies, and in being able to filter the real-time conversations by topic.

You can try Cascaad on the Web at http://cascaad.com/, or on the iPhone by downloading free from the iTunes store. I have also embedded a video from Robert Scoble interviewing Cascaad founder Erik Lumer below:


Disclosures: my6sense is a client of Paladin Advisors Group, where I am Managing Editor of New Media. In addition, I have previously done work for Kosmix.com, creator of MeeHive. My comments on the companies' products are always independent, and do not pass their way in advance.

For as much content as I might be creating, with new blog posts, and social media updates scattered across a myriad of networks, I am still far from satiated when it comes to data flowing the other way. My days are spent embedded in Google Reader and FriendFeed, with TweetBeep, LazyFeed and BackType filling in the gaps I may miss. But when away from the laptop, it's my iPhone that keeps me connected to the world wide publishing machine. With the introduction of a new application from Regator (www.regator.com), I now have three solid options for finding relevant data when I am praying to the duopoly of Apple and AT&T. Added on to MeeHive (review) and My6Sense (review), I am getting dangerously close to knowing I won't miss anything, even when I clip my laptop leash.

The three applications (My6Sense, MeeHive and Regator) have slightly different goals. My6Sense looks at data you have imported and tries to learn from your behavior what is most relevant to you as an individual. MeeHive not only offers general news, but also, personalized data based on its knowing what I like, thanks to my answering a series of survey questions. Regator plays more of an editorial role, having hand-selected the best of the blogosphere (in their mind) and offering it to you in easy to navigate sections.


The Main Regator iPhone Page (and Technology Trends)
Upon opening Regator, you get a popular news overview from the Web, which, depending when you look, could offer you a mix of technology, celebrity news, politics, healthcare or sports. To find the newest updates, click the New button at the bottom, or, more interestingly, you can click Trends to find what topics are gaining momentum in the blogosphere. (For example, top trends today include Robert Novak, Brett Favre, and the iPhone)


Regator's Technology Section and My Blog Archive
But more specialization takes place when you look at the bar below "All Topics" at the top of the Regator app. You can find subsections from Poltiics, Religion, Sports, Local Interest and others. Of course, being a techno-focused media consumer, that's where I expect to spend the most time. Regator lets you "swipe" through the lists left to right and right to left to drill down on your topic, and you might be surprised as to how deep their data goes. If you click too many times in the wrong place, you just might find yourself in Architecture under Construction under Occupations, for example. Regator has all the data, and is just waiting for you to find it. And yes, should you get lost, just click home to go back.

Of the three applications, Regator has the smoothest, most colorful, interface. It has its smiling gator atop each page, features thumbnail graphics and large colorful buttons. Just about the only thing it doesn't do which I wish it did is clearly offer full-text of the stories (now, you have to click a second time following the excerpt). On My6Sense, I can read a full story and go back to my list, as it pulls from the full RSS feed. On Regator, I initially only see the headline, a thumbnail and an excerpt. Meanwhile, Meehive just clicks through to the original story as if I had opened a new browser window.


Regator: Searching for iPhone and Vanity Search Results
Regator also offers the option to search by keyword, or to browse the product's very-deep directories. Should you find an individual blog that you like, you can choose it, and scroll down to see more entries, going back for several months at least. It aims to offer what it calls the Web's Best Blogs, and it does a great job finding high-quality content from a wide variety of sources. The new app is available for free on the iTunes store. Don't be thrown by its 17+ rating. That's just Apple being confused.

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Disclosure: Kosmix.com, author of MeeHive, is a client of Paladin Advisors Group, where I am General Manager of New Media. I have no relationships with other companies or services mentioned in this article.

With printed newspapers going the way of the dodo, Web services have long battled to find a replacement for the ink-stained papers of yesteryear, hoping to leverage the rapidity of the Web with personalized customization. In the 90s, many search engines turned into Web portals, hoping to find readers' eyeballs would be "sticky" and spend lots of time on their site. In this decade, the move has been more to RSS-powered solutions, like Google News, or trusting the aggregation of behavior, either from friends or the Web at large - in social sites like Digg or FriendFeed. And for me, I've never quite found the right solution.

I tend to turn toward the firehose of Google Reader, FriendFeed and Twitter to get the immediate news, but struggle at finding one single destination to browse all the top news, based on topics I've entered. Meehive, a new offering from Kosmix.com, has taken strides in this direction with a product they call Meehive, which you can find at www.meehive.com.


My Personalized MeeHive Daily Hive
Meehive is nothing if not diligent in trying to make you the perfect news site. Upon registration, users are walked through a series of preference pages, where you can choose, based on the topic at hand, from Business and Finance items, to Sports, to Entertainment, and US & World, Lifestyle, and others. You can also add RSS feeds directly to the site, like you can with portals from My Yahoo!.

When you walk through these selections, you can choose from the pre-defined checkboxes Meehive offers, or you can add your own items. For example, in sports, I said I was most interested in Major League Baseball and NCAA Football, but more specifically, prefer news about the Oakland A's and Cal Bears. Similarly, I was able to, in the Business and Finance section, set up interests on Web sites like Twitter, Technorati, Google and Apple. This gave my Daily Hive a much more personalized feel than the standard CNN or Google News.


In addition to my preselected interests, Meehive incorporates trends from the world at large. It shows trending topics on Twitter, and stories in the news at large, so even if I haven't set up a topic for American Idol, which I promise never to do under penalty of death, I can click the "In the News" keyword "American Idol" and find all I want on Fox's insult to the American people.

And as you can expect, like practically every other social site out there, you can find friends on Meehive and get connected, to see their own interests. I can click through to a personalized page for Anthony Ha or Jason Kincaid, for example. In fact, in TechCrunch's article from this morning, you can see that Jason's screenshot includes my own activity in the top right, as we were connected. (My MeeHive is Here)

As much as you might think I'm overloaded with information from the Web, I'm not, honestly. I find that often my first tendency after reading through my Google Reader items is to want to go back to the site and start again, only to find them empty. It's possible, with MeeHive up and running, that when I've hit zero on Google Reader, and tapped out my FriendFeed and Twitter, I can have a destination to find out what the rest of the world is doing outside my little bubble.